Young Entrepreneur - Laura Ferreira

She is a creator of visual masterpieces. Laura Ferreira relaxes on her couch, her face smiling and open, with eyes flicking continuously to her infant son Kaiden Lee, who is playing nearby. This 23 year old young woman has become one of Trinidad and Tobago’s premiere photographers in such a rapid space of time that even she admits it’s mind boggling. It was barely a little over a year and a half ago that Ferreira decided she needed to strike out on her own and leave the corporate world to pursue her own ambitions. She did something so many are afraid to do – and it has paid off with incredible results. Today, Laura Ferreira is a brand within herself, with a photography style so breathtakingly ethereal that it defines the meaning of photography as art. Through her savvy grasp of viral marketing, her work is internationally lauded, and her business has expanded leaps and bounds further than she could have ever imagined.
For the former graphic designer, delving into her own business was a natural step. “I never could see myself in an office job,” Ferreira laughs. “I’ve always been a creative person – always felt the need to express myself artistically”. Towards the end of her pregnancy with now fifteen month old Kaiden, Laura picked up photography as a hobby to ward off boredom. She began experimenting with self portraits on a simple point-and-shoot camera (a Canon A620) which led to shooting one of her friends for next to nothing. The turning point was uploading the pictures to global social networking site, Facebook, as well as deviantArt.com. The exposure she received was immediate and forceful. Ferreira began receiving requests for commissioned shoots – from portraits for families and business people, to commercial jobs. To date, her work has appeared in regional magazines such as Caribbean Belle and Scorch Magazine and she has shot local soca stars Patrice Roberts and the HD Crew.
Ferreira’s photography stands in stark contrast to anything else the Caribbean has seen. Her work is heavily inspired by fantasy and surrealism, and her recent photographs exude a potent sentiment of the surrealist movement master Salvador Dalí. “Although my first pictures were pretty basic, there was a natural evolution into a more surreal element,” Ferreira explains. “Tim Burton (award-winning gothic film director) is a major inspiration, and that dark component really comes through in my photography”. From beautiful pictures of fairies frolicking in candy-colored meadows with splashes of heavenly hues, to eerie portraits of demonic baseball players and models in graveyards, none of Ferreira’s work repeats itself. It is all so unique, and unquestionably breathtaking –made more impressive by the fact that Laura has taught herself everything she knows, from experimenting with the camera, to mastering Corel Draw and PhotoShop. “I don’t believe in graphics courses!” she adamantly declares. “You shouldn’t have to spend so much money to learn something basic. I dedicated myself to understanding the programs and I wasn’t afraid to play around with them”.
Ferreira’s rise has not been without its trials. Aside from the obvious challenge of being a young mother, Laura has had to come to terms quickly with reconciling her creative nature with the demands of her business clients. She must bite her tongue during more prosaic shoots to deliver exactly what the client wants. Yet, her greatest challenge in starting her own company was that she really didn’t have a clue about the logistics of business. “It was definitely all trial and error,” Laura grins. “In school I was all about art and nothing else appealed to me. I’ve really had to learn to be more assertive with clients and learn about business hands on”. Ferreira has learned the hard way about being firm regarding payment for her work. “When I first started, there were so many people who would demand discounts, and some just refused to pay me after I did work for them,” she reflects. “I had to learn how to just say no”. Now, Laura must say no at times to the constant stream of job requests. Her workload is so hectic that she half jokes that sometimes she misses the structure of an office job. When she is not in front of the camera, she is behind her computer, making her pictures into works of art. “I never leave work!” she asserts. “And it’s a one-man job so I have to be extremely disciplined and organized, and keep on top of everything, regardless of how hectic it gets.” She follows this with a smile. “But there’s nothing else I’d rather be doing. There’s always a price for success!”
Possibly as a result of her self-training, many have commented on Ferreira’s work as being of an “international standard” – a statement Laura has some ambivalence towards. “Why can’t local work look ‘international’?” she questions earnestly. “Everything I do comes from my head – I’m just not afraid to put it out there. Caribbean people need to stop being afraid to branch out – we must open our minds”. Ferreira credits learning on her own with giving her such a unique and distinct edge, and encourages others to do the same. As a true innovator in the local photography field, she happily asserts that she has no immediate plans to leave her home country. Her photography is all set against local backdrops, from Fort George to the fishing villages of Carenage - made practically unrecognizable by the magic touch of her Wacon Tablet. She has also noticed the recent proliferation of websites featuring the work of local artists. While lauding this new interest in the arts, she urges new photographers to really take the time to learn their craft, especially PhotoShop, inside out. “Don’t copy any one else’s style!” she appeals. “Make sure your work is really polished before you showcase it”.
In an island where social encouragement for the arts is lackluster, and art itself is hardly regarded as “real business”, Laura Ferreira is the quintessential study in following your dreams and working hard to achieve success. She advises other young entrepreneurs to hone their ideas, and not to be afraid of being different. She is a driven, passionate woman who is not without her moments of discouragement. Emails come in from as far as Hong Kong and Dubai from people who have been inspired after seeing her work on the internet, yet it is the support of her family and friends, especially her boyfriend Kristian that keeps her motivated. Business is demanding, yet this is her calling. She sums it up perfectly when she says,” If you’re good at what you do, you have to go for it!”
Here are some more samples of her work. (You can also go to her website which will be prominently displayed on our Recommended Links Section!)







1.30pm- meeting with Petrotrin project managers to prepare for a teleconference with a foreign contractor.
Most religious texts today have English translations. Many believe that Adam and Eve were cast out of Paradise for failing to abide by the law. Hell, I wish I could cast people out of this world for breaking laws. And many believe that the two aforementioned were the first human beings on earth and therefore the parents of the world. So they had some kids and then what? And then the kids screwed their mom. Ever thought about that? THEN WHY THE HELL DO YOU BELIEVE THAT NONSENSE? Every religion that idolizes that story of creation therefore advocates what we term ‘incest’.
In high school, I felt repressed by sometimes demanding parents that were not satisfied with my low grades in school. This was not helped by my straight As’ sisters who constantly outshone me when it came to academics. In order to prevent frustration developing, I stuck around in school on afternoons to play basketball with schoolmates and other random strangers who visited Presentation College after school for a ‘sweat’. It’s surprising now to look at youths and wonder what could really be causing frustration and anger. Life is so ridiculously easy! Everything is laid down for you and all that needs to be done is to locate a decent pathway! That’s one of the fuels of my interest in law- everything is already written down!
It is as basic as that. Think of yourself as nothing, as no one, and listen to what everyone else says. Donald Trump, in speaking about his father in his book How To Get Rich, mentioned that his father once stated that in learning ONE new thing, he realized how much he did not know. People are not inherently bad. People will not give you instructions to build a bomb that will detonate in your face. Forget what you’ve learnt, and what you think you know. Think about The Da Vinci Code. You never thought Jesus could have had children, did you? Think about what was The World Trade Centre. Never thought it would come down, did you?
Have you heard about the Gingerbread house? A few months ago, neither had I. The latest fiery debate on our shores centers on the Boissiere House at 12 Queen’s Park West, famously known as the Gingerbread House. Apparently the quaint (though rickety) testament to Victorian architecture has been listed for sale on craigslist.com for an asking price of US $10 million (TT $63 million). As soon as the news surfaced, the uproar was deafening. We selling out our culture, they said, we’re selling our sense of self! At that price it’s clear that unless the government steps in, that house will be torn down to make way for another imposing glass and steel corporate office. Are we hurtling full steam ahead to Vision 20/20 without sparing the time to preserve anything for the future? To a generation where the cultural identity of this country has become grey matter, is anything even worth saving?

